Cut account attrition up to 50% and double your portfolio’s growth rate.

It’s no secret that keeping and cultivating existing customers is less costly than prospecting for new ones. Now there’s a proven way to reduce account attrition and stimulate significant requests for balance consolidations and line increases among your existing Home Equity loan and line of credit customers.

CG2’s Home Equity Portfolio Profitability System addresses the need to retain and expand existing home equity accounts by reviewing the entire portfolio, identifying critical differences, and delivering highly targeted offers designed to deepen the customer’s credit relationship while allocating marketing expenses only where they are likely to produce optimal results.

With the Portfolio Profitability System, you can expect to:

Significantly reduce account attrition
Reduce transfers of balances to competitors
Increase consolidation of outside credit balances
Generate application requests for refinance, rate modification and/or line increase